Working together for change.
Mission
Through creating fun, engaging and informative content, I aim to inspire folks from all over Cascadia and beyond to get out and explore this world we all call home, regardless of their race, gender, sex, colour, creed, species or domain.
The way I see it, the more people know and understand about the world around us, the more fun they'll have out enjoying it so that they too can fall in love with it, so we can all work together to create a better world for future generations.
This project aims to create a more diverse, inclusive, equitable and just future for us all by breaking down these barriers to access, and by providing critical insight and constructive conversation on environmental and social issues to encourage positive changes in this world we all share.
Nerdy About Nature Core Values
Things are changing faster than ever these days, and being able to adapt and. evolve is key for individuals, businesses, and species alike. As a means of moving forward in a time of uncertainty, I’ve made a point to be extra conscious about the way in which I operate so that I can bring only the values I hold closest with me into this new paradigm.
Humility
Recognizing the humanity in everyone, and that no one person is more important than another, especially yourself.
Fun
Life is short, so you may as well be doing something you love and enjoying your time here while you’ve got it.
Authenticity
Being honest with yourself about who you are and what you value, and then showing up as that person in all aspects of life.
Community
Individuals are strong, but together we are supported, making anything possible.
What kind of world are we going to leave our sons & daughters, if we've cut down all the trees and polluted all the waters?
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What kind of world are we going to leave our sons & daughters, if we've cut down all the trees and polluted all the waters? ↟
About Me
I grew up in the foothills of the Cascade mountains, on the traditional lands of various Coast Salish & Nuu-chah-nulth Nations including the Duwamish, Stillaguamish, Puyallop, Yakama, Nooksack, and Squamish, Uclueletath and Tla-o-qui-aht Nations, to whom I am incredibly grateful for being able to call these lands home.
I grew up skiing, biking, hiking, surfing and exploring these lands, quickly falling in love with the great outdoors, spending countless days of my youth exploring the forests, mountains, and coast of this gorgeous part of the world.
Despite being enthralled by the natural world at a very young age, I was drawn to pursue other passions as I grew up. I went to school for biology & film production in Montana on traditional Apsaalooké (Crow) lands which birthed an ongoing career in outdoor adventure sports filmmaking, giving me the incredible opportunity to travel far and wide exploring this amazing world we all call home. Eventually, I ended up spending a few years furthering my surfing passion and obtaining an MBA with emphasis on entrepreneurship & branding in Australia on traditional Wurundjeri & Boonwurrung lands.
While I've always returned to and regarded Cascadia as my first love and true home, my travels to remote places and those experiences in the outdoors furthered my fascination with nature. This endless curiosity has kept me reading books, researching, studying and venturing down wormholes to understand how it all works over the past few decades, which brings me to where I am today.
I began Nerdy About Nature in 2019 as a joke between friends who were tired of me talking their ear off about all the trees around us, and when the pandemic hit, I had no work and all the time in the world to pursue this project. It has since evolved into a way to provide fun, accessible education about the world around us to inspire and engage folks with the outdoors. The way I see it, the more people know and understand about the world around us, the more fun they’ll have out enjoying it so that they too can fall in love with it, so we can all work together to create a better world for future generations!
With my knack for communications, love for the outdoors and depth of understanding of biology and ecology, mixed with a little bit of philosophy & humour, I hope to share with you a slice of my profound love for this world we call home.
- Ross Reid, Nerdy About Nature
Accolades & Publicity
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Capital Daily Interview
I did an interview with Emily Vance from Capital Daily for a feature in their ‘Good News’ column.
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Top Climate Creators to Watch 2022 Award
From Pique Action & Harvard C Change
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SHAW Spotlight TV
Featured as a 30 minute television show for local & national Canadian distribution on Shaw Spotlight Channel.
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CKNW Radio Interview
On the Weekend Mornings show with Raji Sohal
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Whistler Tourism Feature
An interview and App feature for Whistler Tourism highlighting some of my favorite trees around the village.
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Squamish Tourism Feature
A feature from Squamish Tourism all about Bald Eagles.
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Mountain Gazette Interview
A casual conversation with the Mountain Gazette about outdoor sports and ‘nature.’
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BCIT Interview
An interview with BCIT News
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Weather Network Features
Featured & interviewed for a few different series on The Weather Network for national rotation all across Canada.
Non-Profit Partners
A few of the organisations I work closely with to implement change in various ways.
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Redd Fish Restoration Society
I work at Redd Fish Restoration Society as the Video Communications Director to document and share the great work we do at the organisation to restore ecological function in watersheds damaged by logging and development.
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Protect Our Winters Canada
As an ambassador for Protect Our Winters Canada, I work to spread awareness and education regarding climate change and it’s impacts both within and beyond the outdoor sports world.
Brand Partners & Affiliates
Folks doing good work in their business models whom I support, and whom support me.
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Patagonia - Vancouver
Dedicated to saving our home planet, the local chapter of this legendary brand orchestrates some amazing events and outreach in the area.
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Anian
Durable, comfortable, functional and fashionable clothing made locally in BC from recycled natural fibers.
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Hornby Organic
Hands down the best adventure snack bar ever, plus they’re made locally from organic ingredients.
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Wize Tea
Made from coffee leaves to ensure year-round employment of the farmers, this refreshing low-sugar tea is both delicious and dedicated to creating a better world.
Community is everything.
As we collectively usher in a new era of change on many different levels, it is more important than ever that we work together to build community that supports one another. As an independent passion project, Nerdy About Nature primarily relies on support from independent folks within the community to make it all happen - this is truly a project for the people, by the people.
If you’re enjoying these videos, podcasts, and all the work I do, you can help support their production for as little as $1 a month by becoming a patron on Patreon today, or by making a one-time donation or purchasing merch from myself directly.
Without your support, none of this is possible, so from the bottom of my heart - thank you.